My job as marketing communicator is simple: First, communicate effectively with your customers and prospects. Second, get the job done without wasting your valuable staff time. I’m flexible and adaptable and respect my clients’ time and knowledge. My general process is as follows:
- Define the assignment: format, depth, resources, deadline, and process.
- Quote a firm price for the project as opposed to the dreaded hourly rate.
- Review existing documentation before taking up your staff time.
- Use a positioning worksheet I’ve developed to collect key information from content providers.
- Generate a draft for review and incorporate feedback into revised version(s).
- If appropriate, offer suggestions regarding structure and graphic content.
- Repeat the draft/review process as necessary.
- Produce a final, polished version to complete the project.
Why You Care
- You get those blog posts, whitepapers, case studies, and collateral pieces off your to-do list
- You get a no-overhead marketing resource available when you need it
- Know your content providers (and their time) will be treated with respect
- You get customer-facing material that’s engaging, accurate, and persuasive
- No surprise charges or blank checks
- On-time delivery
If that sounds appealing, get in touch.
“I’m impressed with the ownership he takes of the project, from contacting the correct people to interview through to completing the final piece. It’s nice to be able to hand the project off and get the final copy within the time frame required.”
—Guy Wray, Marketing Wizard at Webcrafters